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Want to create your own lingerie line but don’t know where to start? You’re not alone. Many hopeful entrepreneurs get stuck at the beginning not knowing how to navigate the complicated world of lingerie production.
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Is Lingerie a Profitable Niche in 2024?
Just because you like something doesn’t mean others will. When looking to get into selling lingerie, it can pay huge dividends to know what trends are happening currently and in the future.
The global lingerie market was valued at $60.29 billion in 2024 and is projected to reach $78.66 billion in 2027. Brands becoming more size-inclusive and eco-friendly are driving this growth, making the lingerie market an incredible, profitable niche to get into for years to come.
You can find a ton of successful brands in the ecommerce world that sell lingerie. If you’re still on the fence about whether or not to sell lingerie in 2024, stick around and I’ll show you why this is the niche for you.
A Complete Guide on How To Start a Lingerie Business
Research the Lingerie Market
Doing market research when you’re starting a lingerie business is really important because you don’t want to start a lingerie business without understanding where everybody else has failed, without knowing what everybody else is doing right so you can copy it, without knowing about your competitors and what they’re selling or without knowing where to go because they’re doing such a great job and you don’t want to bump into them.
You can put together a master database of your industry by using different ways of gathering information.
You can interview people: One of the great ways to gather research is by talking to people. You can get a lot of it done over the phone.
Establish Your Online and Offline Presence
In order for your business to work out, you must create either an online or offline presence.
For online businesses, this involves selecting a business name, buying a domain, creating a logo, and picking an eCommerce platform. There are free and paid tools all over the internet that can help you do this. That’s why eCommerce is great for people who are just starting out and don’t have a lot of money to spend.
A physical business takes a lot more steps, such as finding a location and doing offline market research. This is why many online businesses grow into physical businesses.
Develop a Business Structure and Apply for Permits
After that, you’ll need to address the legal side of starting a business.
Lingerie is part of the clothing industry, so that’s a common type of business to register. You might need a business license and a seller’s permit. You’ll want to check with your local government to see what you need to do.
You have several options for how you might want to set up your new business, including:
1. Sole Proprietorship
2. Partnerships
3. Limited Liability Company (LLC)
4. Corporations
Find a Supplier
Your supplier will be your close partner throughout your business journey, so selecting the right one is crucial for consistency and avoiding unnecessary changes.
For lingerie, quality should be your primary concern. Whether you opt for local manufacturing or dropshipping, ensure that quality is a top priority. A high-quality piece will enable you to price your products more accurately in the long run.
At Xiesheng, we offer a range of services, including ODM and OEM, ensuring high standards with certifications such as ISO, BSCI, and OEKO.
Brainstorm Your Marketing Strategies
To get your business off the ground you’ll need to market it. The more it’s out there, the more sales you will make.
While you’re developing your boutique, plan out different pre-launch strategies. Make sure you have your business name, logo, website, and social media accounts all locked in before you start promoting.
Launch and Promote Your Business
When everything is set, it’s time to officially launch your store.
For physical stores, the launch requires manual labor and can be chaotic. For eCommerce sellers, it might be as simple as pressing a button. However, both models require solid promotional campaigns to succeed.
To convert visitors into customers, employ enticing marketing tactics such as discounts, gifts, samples, vouchers, and bundle offers. Since lingerie isn’t a perishable good, convincing customers to make a purchase can be challenging, but creating a good impression will gather potential leads for future sales.
Conclusion
Starting a lingerie brand is all about the research, from market research to brand launch. By doing these 6 steps you’ll be able to navigate the world of lingerie, and have an amazing brand. Whether you decide to sell online or offline, remember that quality, consistently, and marketing is what will make you a success. Have fun selling!
