Are you frustrated with generic lingerie designs that don’t match your brand’s vision, or worried about the quality and delivery from your current supplier? Lingerie design is evolving fast, and standard options just won’t cut it anymore when customers expect something unique. With mass-produced lingerie everywhere, standing out is harder than ever.
The solution? Custom lingerie! You control the design, materials, and every detail to ensure your products reflect your brand’s identity. With the right supplier, you can expect top quality, certified standards, and flexible production timelines to meet your needs.
Table of Contents
1. Why Custom Lingerie is the Future for Brands
Lingerie has become more than just an undergarment—it’s a statement. In 2023 alone, the global lingerie market was valued at around $42 billion, with custom lingerie making significant strides. As more brands seek to differentiate themselves, customized lingerie offers an edge that off-the-rack designs simply can’t.
At Xiesheng, we’ve noticed a growing demand from brands looking for something beyond basic styles. They’re looking for pieces that align with their brand identity—whether it’s a plus-size, seamless bra, or a seductive lace bodysuit. With our 10,000 square meter factory, we can cater to such specific demands while ensuring top-notch quality.
More than just aesthetic appeal, custom lingerie also allows brands to stay relevant in a crowded market. Consumers today value exclusivity and personalization. A report by McKinsey found that 71% of customers expect personalized products from their favorite brands. Why should lingerie be any different?
2. Current Design Trends Shaping the Lingerie Market
The lingerie world is full of exciting new trends. Let’s take a look at a few that have shaped the industry in 2024:
- Seamless Technology: More and more consumers, especially in markets like the U.S. and Russia, are looking for comfort above all else. Seamless bras, for example, are trending for their sleek look and feel. They’re not just popular with individuals but are also a favorite among brand buyers looking for bulk orders. At Xiesheng, we offer seamless bras at competitive rates: $2.5 per piece for orders under 1,000 units and $1.8 per piece for larger quantities.
- Eco-Friendly Materials: With sustainability on everyone’s mind, OEKO-certified and GOTS-certified lingerie made from organic materials is now the preferred choice for eco-conscious brands. Green fashion isn’t a passing trend—it’s the new normal.
- Inclusive Sizing: The demand for plus-size options continues to rise. With over 60% of women falling into this category, it’s essential for brands to cater to all body types. Our factory is equipped to handle a wide range of sizes, with an MOQ starting at just 2,000–3,000 pieces per color.
3. How Customization Increases Brand Value
Customization isn’t just about aesthetics—it’s about creating a deeper connection with your customer base. When a brand offers custom lingerie, it sends a message: “We care about your individuality.” This is key, especially for boutique or luxury lingerie brands.
By creating custom designs, brands can:
- Build stronger customer loyalty by offering unique pieces unavailable elsewhere.
- Charge premium prices for specialized designs.
- Boost brand recognition with distinct, recognizable products.
At Xiesheng, we understand the importance of customization. That’s why we offer OEM/ODM services to ensure that every brand we work with can bring their creative vision to life. Whether it’s unique materials, specific colors, or intricate detailing, we have the expertise to deliver.
4. Choosing the Right Supplier for Custom Lingerie
Now that you’re sold on the benefits of custom lingerie, the next step is finding the right supplier. Here’s what to consider when making your choice:
- Certifications: Look for suppliers that meet international standards like ISO, BSCI, and OEKO. This not only guarantees quality but also assures your customers that the products are made in ethical, sustainable conditions.
- Flexible Production Times: You don’t want to be stuck waiting months for an order. A reliable supplier will offer reasonable delivery timelines. At Xiesheng, our bulk production time ranges from 25 to 50 days, depending on the order complexity.
- MOQ Flexibility: When testing new designs, you don’t always want to commit to huge orders upfront. A supplier like Xiesheng, with a minimum order quantity starting at 2,000–3,000 pieces per color, offers that flexibility.
Conclusion: Make Your Mark with Custom Lingerie
In today’s competitive market, offering something truly unique is no longer optional—it’s essential. Custom lingerie allows brands to stand out, build loyalty, and meet the evolving demands of consumers. By working with the right supplier, like Xiesheng, you ensure that your designs are produced to the highest standards, with all the customization options you could ever need.
Why settle for off-the-rack when you can create something extraordinary? Ready to take your brand to the next level? Let’s chat!
