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Want to make more money from your lingerie brand by offering amazing products your customers will love? In this blog post, we’ll show you how to give your customers exactly what they want, and how you can mass-produce product ranges despite there being so many different preferences among women. The result? You’ll be able to wow your customers and potentially increase your profit margins by up to 10%!
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Why Customization is Essential for Lingerie Brands Today
Today’s consumers want more from their lingerie than just a pretty piece of lace. They want something that feels unique to them. That means custom sizing, personal designs or even eco-friendly materials. A brand that can offer options that fit will win in today’s market.
As a brand, offering custom lingerie will not only help you stand out from your competition, but will also allow you to build a stronger relationship with your customers. When people have a personalized experience, they are more satisfied, they return less and they buy more. However, many people worry that offering a range of options will cost too much and be too much of a headache. That’s where partnering with the right manufacturer comes in.
Balancing Flexibility and Costs: How Custom Production Can Work for You
Customization isn’t going to trash your margins. In fact, I think customization can be highly profitable if you have the right systems and processes in place. This is how we help make sure you can be flexible without costing yourself a lot of money:
Smart Material Sourcing
We’re able to run the same fabric or the same fastenings on multiple different designs. We can execute the customization functionality without having to make it super unique and super expensive.
Optimized Production Lines
With modular production systems in place, we’re able to go straight from the custom order right back into the bulk. It doesn’t cause any delays or hiccups in our system. We can turn both the custom and the bulk orders very fast.
Flexible Order Sizes
We have low minimum order quantities (MOQs-2000) on new custom designs. Now you can go out and test new concepts or launch a limited collection without having to order it 10,000 times.
Maximizing Profit with Efficient Custom Production Methods
While making custom products can add value to your line, the real key to keeping your margins is efficiency. We just focus on providing great custom products that are delivered quickly and for a great price.
Robot Production to the Max
We use all the fancy stuff like robot cutters and sewers to make every custom product we offer. This cuts down on labor and keeps us from screwing anything up, so you can trust us to make custom anything that you’ll be proud to sell.
Krazy-Fast Turnarounds
Fashion doesn’t wait and either should you. We have all this stuff so we might as well use it to make your custom products fast. You’ll never have to miss out on those popular seasonal trends or special orders because we’re always on time! Trust us with your custom pricing too.
Custom Grow Your Brand Sustainably
Your biggest user group wants those “green” fabrics, so give the people what they want. Using the bulk sourcing options we now have, we can get you custom stuff that satisfies your loyal users without you having to pay too much for it.
Real-Life Success Stories: Brands Growing with Custom Lingerie Production
To show you how custom production can drive growth and profitability, let’s take a look at two brands we’ve helped:
The Boutique Bra Brand
A boutique lingerie company came to us wanting to make their own line of bralettes with fancy lace accenting and with sizes that would fit anyone. We figured out how to make these for them within their budget so they could offer them at a fair price. They did so, and sales increased by 30%. Their customers loved these bralettes. They couldn’t quit raving about how great they were.
Sustainable Undies
Another one of our clients wanted to make a line of eco-friendly underwear. They were worried about having to charge more for their panties because they were using sustainable fabric. Our contact phrased it, “No one wants to pay $30 for gray panties.” We showed them how to save money on their panties so they could sell them for $15 and still make money.”
Conclusion: How Customization Can Elevate Your Brand and Boost Your Bottom Line
You want to be the lingerie brand that stands out. You want to personalize everything. You want your brand to mean something. You want to build loyalty, and you want to grow. You need flexibility that’s as profitable as possible. That’s where we come in. With our streamlined process, our ability to source the right materials, and the ability to go from dozens if not hundreds or thousands at a time to drop shipping a special product, you can do all the custom stuff you want without sacrificing quality or a lot of money.
If you’re serious about your lingerie brand and you want to make more money by doing custom production, hit us up. We’ll help you take the next step in elevating your lingerie brand. We’ll make your collection that’s supposed to be limited edition. Or we’ll help you make your entire product line to scale. Let’s talk about what we need to do to work together and make sure we can tailor our production solutions to what you need.
Reference link:
Custom Bras: How much does it cost, and why?
Building A Better Bra
