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Are you having trouble choosing the right contemporary and fabric for your customers? There are so many options, it can be overwhelming. The good news is you’re not alone. Many companies struggle with finding the right shapewear that not only works well for clients, but also that will sell in their business. The good news is there’s a way to make this simple so you do make the right choices and you make choices that benefit both you and your customers.
Before you leave, let’s dig in deeper to shapewear. Understanding different styles, different fabrics and what customers want are such a big part of the success of your business. So hang out with me because I’m going to take you through some detailed insights and give you insights to help you make better decisions and stay ahead.
Table of Contents
Understanding Your Customer’s Needs
To pick shapewear your customers will actually buy, first you need to understand what they want.
The best way to understand what your customers want is to talk to them. I like surveying my email list and asking questions.
You can also look at reviews of other products in your niche. Look at Q&A sections. Look at the number of reviews and the average star rating of popular items. Look at what people commonly complain about.
Find out what your customers want and give it to them.
Popular Shapewear Styles and Their Benefits
There are different styles of shapewear for different body types and different needs. Let’s talk about some of the popular styles:
1. High-Waisted Briefs: These are great for controlling your tummy or providing a smooth silhouette.
2. Bodysuits: These give you full-body support and are awesome to wear under dresses or formal clothing.
3. Thigh shapers: These are great for slimming your thighs and lifting your butt.
4. Waist cinchers: These focus on shaping your waist and providing back support.
Each style has different benefits that appeal to different customer segments, so it’s good to have a variety of styles in your product line.
The Best Materials for Shapewear: Pros and Cons
Choosing the correct material is fairly important for your shaping garment to be effective and comfortable. Here are a few materials commonly used in shapewear and how they can benefit you:
Spandex: Very stretchy, so it can fit snugly and give great support.
Nylon: Durable and lets your skin breathe, but it might make you hot.
Cotton Blends: Comfortable and breathable enough to wear every day.
Polyester: Durable, keeps its shape, but isn’t as breathable as natural fibers.
Knowing what each of these materials does can help you find a product that combines comfort, durability, and shaping.
Analyzing Market Trends and Consumer Preferences
Stay up to date on what is going on in the market and what customers are looking for, and make sure your products align with those trends. For example, there is an increasing demand for eco-friendly shapewear, and more people are looking for sustainable, ethically-made options. If you start selling those types of products to appeal to those shoppers, you’re going to attract a buyer who’s conscious about the environment and build a better brand.
Practical Tips for Sourcing Quality Shapewear
To source great shapewear, you have to find a manufacturer or supplier that can meet your specifications and requirements. Look for manufacturers and suppliers that have a history of producing high-quality garments. Ask for samples before you place a big order. Also look for certifications, like ISO or OEKO-TEX, to give your customers added peace of mind about the quality and safety of the products you sell.
Conclusion
Finding the right materials and styles for the shapewear you’re offering is going to require a little bit of a delicate balance. You need to know the market, understand the customers, and find the balance between what you know and what you need to know to find and source your product. That’s going to make selling shapewear that much easier for you because you’ll be able to offer the kinds of products people are looking for, and you won’t be throwing your money away on products people don’t want to buy.
